They can't get to a bowl on their own merits, so they invent one for them.
f finalized, a seventh playoff bowl worth approximately one-quarter that of the Rose Bowl will be added in 2014.
Industry sources told CBSSports.com that the as-yet unsold, unnamed bowl would be worth approximately $20 million in the TV market, $60 million less than the top tier Rose and (pending deal with the) Champions bowl. But the money is less of a factor than the new bowl's creation itself, which will give access to the five current non-BCS conferences, including the Big East, beginning with the first playoff year in 2014.
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